Many media outlets now have blogs, discussion forums, and comment sections on their sites and reporters do lurk on the blogs and discussions groups for story ideas.  Some reporters may have blogs on the media outlet’s website as well as covering a specific topic.

If you see a local story you feel strongly about that has to do with employee ownership, ownership society, retirement security, or a similar topic related to ESOPs, login and chat about what employee ownership has meant to you and your company.  Be frank in your discussion of why the ESOP is important to you and your fellow employee owners and your company.  You might tempt a reporter with a story idea about ESOPs in your area.  Check to see if the reporter has a blog where you can comment on the story.

If you are on a newspaper’s blog before or during Employee Ownership Month, convey this fact, and mention what your company is doing to celebrate.

If you would like to include facts and figures about ESOPs and employee ownership, visit our industry statistics page here.

Don’t forget to visit The Association’s Blog,, for stories about employee ownership, new pro-ESOP legislation, and Employee Ownership Foundation information.

If your company has a blog, don’t forget to promote it and use it to help promote employee ownership during Employee Ownership Month, post press releases and company news, and share it with The Association. (

If your company is considering a blog, there are a number of free platforms available that are easy to use and don’t require special training.  Remember, it takes time to build regular readers; it won’t happen overnight.

Social Media
If your company has a presence in social media, use it to promote your ESOP and employee ownership.  Be sure to focus on positive things your ESOP and your company are doing. Charitable activities and efforts to give to back to the community are great stories.

Be sure to capture photos or video and share these online too! Visual elements tend to attract more attention and can maximize your reach.

And don’t forget to share your activities with us online on Twitter and LinkedIn. 

Another way to expand the reach for your videos is to share them with us on YouTube! Send the link to and we can add your video to The ESOP Association’s ESOPs & YouTube Library page.