Media Assistance

One of the aims of The ESOP Association’s Communications Department is to provide members with information to help them successfully interact with local and national media outlets.

To support such efforts, the Communications Department has put together the following guidelines, which provide the basic information needed to write press releases, media advisories, and how to send calendar items to local newspapers.

News outlets are always on the lookout for a good story, and each member of The ESOP Association has a powerful tale to tell!

If you have any questions, please contact Paul Pflieger, Associate Director of Communications for The ESOP Association at (202) 293-2971 or at  

Guidelines and format for writing a media advisory

Guidelines and format for writing a press release

Sample press release

Guidelines for developing a press list

Guidelines for assembling a media press kit

Guidelines for talking to members of the media

Guidelines for sending calendar items to your local media outlets

Guidelines for writing letters to the editor

Guidelines for writing editorials

Guidelines for advertising

Guidelines for social media



2018 Press Kit

The 2018 version of this popular kit has been significantly updated.  

Offered exclusively to ESOP Association members, this kit offers insights on telling your ESOP story, helping you decide which media channels to use and how. The kit is also more concise and easier to use, with interactive links that take you directly to relevant content inside and outside the document. 

Download your copy today and get started telling your story to the world during Employee Ownership Month and all through the year! 

(You must be a member and signed in to website to access this material.)