1. Don’t wait till the last minute for calendar items.  Send the information as soon as possible.  Most newspapers will need items 2 weeks prior to the event for it to be published in the calendar. 
  2. Before sending the information, you may want to contact the newspaper to find out who the information should be sent to.  The Assignment Desk is a good starting point.
  3. Ask how the information should be sent (fax or email).  This will differ depending on reporters and departments.
  4. Be sure to include all relevant information about the event, including date, time, place, featured speakers, and contact information.